With RTF even if you create bookmarks, the Sony Reader's RTF viewer ignores them. So you get no bookmarks.
In Book Designer, it's easy to create bookmarks. Some people prefer to format the book in Word and save as RTF and then load it into Book designer for final processing before converting to LRF. I myself sometimes load into Word to fix thinks like The quotes and apostrophes. To me, having the curly versions looks better.
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