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You can get hyphenated azw3 book delivered while using email or Send to Kindle app.
Hyhenate epub > Convert to "dual mobi" > email> download the book via WiFi
As to why people use "Cloud", it's mainly used by people who:
1) regularly read on two or more Kindle devices/apps
2) make extensive use of notes & highlights (and need centralised place to find all their notes
3) find it convenient to dump/archive bunch of books they plan to read in the future and later be able to download a book onto any of their Kindle devices & apps without the need for a computer.
I personally don't use and never had a need for any of those use cases. I prefer the control USB sideloading offers me.
The only time I use wireless delivery is when I need to send some long blogs post, news articles and similar type of content (and even that only when I don't have access to Calibre, since I'm sooo used to having hyphens, page numbers and modified font sizes by using FONT_RAMP file which doesn't work for books in old mobi format).
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