Quote:
Originally Posted by Hellmark
It isn't impossible. ADE and Kindle supports some scripting, and ebooks tend to have lots of metadata. Have some simple scripts to insert an ad between chapters. Basically have it so you have a preselected ad, and for devices capable have the script overlay more up to date ads using the metadata as a basis for selecting ads.
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Insert ads: Do-able; bit of a hassle. Non-wireless books could have ads inserted at time of purchase; more cloud-based readers could have ads inserted at time of download, or feed new ads in at time of reading.
Insert *useful* ads: only possible if the ebook supplier controls hardware and software.
An ad that is useful for reading between chapters on a blackberry isn't useful on an iPad, and both of those might be counting on color that won't be transferable to an e-ink screen. If it uses pictures, the screen size is drastically important; if not, well, mobi doesn't support special fonts nor much formatting inside the document.
It'd be easy to insert ads similar to Google's sidebar text ads... and they'd be worthless. Nobody would pay enough to have them inserted, to offset a notable amount of the book price. They'd expect customers to glance at them, maybe recognize the company name, and move on; they're not going to pay $1 per viewer for that.