I had no idea that Kindle book reviews were different from other Amazon reviews. Thanks.
I almost always take advantage of samples unless I already know the author. It's usually important for me to like the style of writing and to get an idea of whether this book might be for me. After I got over the 'honeymoon period' of how cheap books are in USA and I just bought them if they looked okay, samples and a little bit of restraint have really saved me some money.
For non-fiction (mostly cookbooks so far), I've taken advantage of books.google.com if Google had previews of the book. For non-fiction it's usually nice to see more than the first 5-10% of the book.
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