Very interesting link, thank you.
"... China's digital publishing industry is booming with a mammoth US$12 billion output in 2009 ..."
"... over 40 companies are manufacturing e-readers in China ..."
"... Chinese textbook publishers are using the same standardised format, unlike the different standards hampering the e-book market elsewhere in the world ..."
"... On average, e-books are 50% to 60% cheaper than the print version ..."