@AlexBell
The easiest way to get your epubs to Bluefire or iBooks is by emailing them to yourself and tapping on "Open in..." on the attachment.
Another option (if you think you'll be doing this regularly), if you have Dropbox, install the Dropbox app on your iPad and link it to your Dropbox account. After that, you can just copy the ebooks to your Dropbox folder, open the Dropbox app on the iPad, browse to the ebook and tap on "Open in...". If you have other epub readers installed on your iPad, those should show up in the "Open in..." dialog. If you star/favorite the book in Dropbox, it'll make it available offline so say you only open it in iBooks right now, you open the book in Bluefire later even if you don't have internet connection. I use this method to get ebooks to iBooks, Stanza, MegaReader, Bluefire, Kobo, etc.
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