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Old 01-06-2017, 12:12 AM   #1
tubemonkey
monkey on the fringe
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Join Date: May 2010
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Blast from the Past

Who remembers:




Quote:
Fizzies

Ruth Millard invented the idea for Emerson Drug Company, manufacturer of Bromo-Seltzer, by adding a fruit flavor that children liked. Once perfected, Emerson named the creation Fizzies. The tablet was dropped into a glass of water, then fizzed and dissolved, creating a sweet, effervescent drink. Fizzies were first introduced by Emerson on a regional basis in July 1957. In 1962, the Emerson Drug Company was acquired by Warner–Lambert, which sold the product nationally that same year.[1] In the 1950s and 1960s Fizzies came in seven flavors: grape, orange, cherry, lemon-lime, strawberry, root beer, and cola. Fizzies' sales grew both nationally and internationally until 1968, achieving more than double the sales volume of Kool-Aid.[2][full citation needed] Fizzies was also one of the sponsors for "The Shari Lewis Show" on NBC-TV in the early 1960s and pitched by Lewis herself.

The successful beverage became a cultural icon of its time. In the motion picture National Lampoon's Animal House, set in 1962, Dean Wormer reads a list of pranks committed by members of the Delta House fraternity, which included dumping "a truckload of Fizzies" into a swimming pool during a swim meet.
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