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In reference to QR codes, thought I'd mention that I have tried this for a business card advertising my audiobook. Bit.ly is a great place to get free, permanent QR codes.
I wish I had made the cards to advertise and link to my blog instead of a specific product. The product(s) you want to push change with time and I think that an author's blog is really the best place to start a sales funnel.
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