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Putting a default icon on the desktop is not going to change. And its not because its a marketing tactic. What would be the point of marketing calibre (or indeed an adobe product) to someone who has already installed it?
The reason for installing a desktop shortcut is simple: Lots of users can't find a program in the start menu after it has been installed. If they don't see it on their desktop, they can't ever find it again. I learned this the hard way, by originally having the desktop icon be opt in.
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