As much as I wish Amazon to come big in publishing, I would still want the bphs in the business competing with each other. Amazon may have started the trend of $9.99 but who is to say they will keep the trend when they are big enough in publishing, especially with their demand of exclusivity deals from some authors.
The bphs and Amazon could keep a tab on each other in terms of pricing, content and way readers can access the books. But again it's a wishful thinking (DRM free world, global access to e-books
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it’s still too early to say how far Amazon is willing to go in publishing. Maybe they just want to scare the publishers to loosen their control in terms of pricing and other conditions.
din