Just received my new reader by UPS! All my books have be transferred to the new reader.
Time line
6-11 - reader broken.
6-11 - contacted sony customer service (online).
6-12 - faxed reader invoice to sony.
6-15 - received new reader.
6-16 - sent old reader back to sony.
Total Cost: $29
Four days from when the reader broke to when I was reading on a new reader. And they shipped me the new reader without waiting for the old reader.
Very good customer service from Sony!!!!