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Come now. Considering that they plan to make money by selling books from their store, I'm willing to bet that they're trying to keep the competition at bay by disallowing any third-party content. And, no, nothing about monthly subscriptions as such, but telcos don't offer free hardware just like that.
If they are able to offer it for anything near like the 13$ quoted there are going to be monthly charges, no two ways about it.
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