I think the stumble stone of the analogy beyond what rcr62 (
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not nearly as many people read as listen to music
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) already mentioned, is that the iPod was often bought for itself. It was|is still *cool* to own and show one for many people. As long as the Kindle is sold in the US only and Amazon simply lacks this very special kind of spirit that Apple has in the eyes of many consumers, it won't be that successful. Nonetheless I think from the European point of view that it seems the Kindle with amazons power does plough the field for the mass market.
Despite all efforts of gutenberg and similar communities, you still cannot place a book into a 100-300$ scanning-device and have it digitized (without manual work) automagically in nearly every PC. So you still cannot buy a book physically as a cd and copy its content on a mediaplayer. And guess why the music industry seems to have found their heart again for vinyl-record collectors
? - you still want a digital copy of the content and you'll pay for it as long as you are no tech-addicted.