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I might be wrong but isn’t it also a bit of wishful thinking that the relative unchanged circulation means patrons are moving from Macmillan authors to other publishers authors as a result of the boycott?
1) there’s no data showing they weren’t aware of those authors before the boycott and read them.
2) as far as I’m aware circulation just means books getting checked out. No libraries have purged Macmillan ebooks so it’s possible backstock isn’t getting checked out
3) for that matter is ‘circulation’ in this case strictly limited to ebook check outs or is it all check outs.
All in all this reads as a kid being proud it got a drop of honey out of a 5 gallon container.
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