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Originally Posted by nekokami
Maybe they could actually mark the reader price up slightly but include some large-ish number of free books for a year from any of their clubs, to get people to buy them.
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Filament eBook Club does something like that, letting you buy an ETI-2 reader "for free" if you sign up to buy two ebooks a month for a year from them at $20/month.
eBookwise lets you buy the same reader upfront for $125 with no commitment to buy ebooks from them.