Quote:
Originally Posted by SteveEisenberg
Publishers should charge, for each product, the optimum revenue maximization price, and then pay editors and authors as much as that allows. Readers should buy what they can easily afford, and borrow the rest.
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And retailers, after paying the publishers whatever price they set, should be able to sell to the public at whatever price is best for their business wether a high markup, a low markup or giving it away. This takes nothing away from the publishers or the authors who already have their money from when the book was sold to the retailer. Indeed the more books the retailer gives away the more money the authors get since before giving it away the retailer first has to buy it themselves. The money the authors get doesn't depend on the RETAIL price but only on the WHOLESALE price.