[Cameronpaterson]

What happens - gasp! - when the dread day arrives and you bag the very last Kobo trophy? What's to stop Reading Life fans like me from picking up their Kindles at that point? Kobo really should be introducing new awards on a regular basis. There are lots of possibilities - for example:
*Genre-specific awards (e.g. 'read five science fiction books')
*Time-limited awards related to bestseller lists or literary prizes (e.g. 'read a book nominated for the 2012 Booker Prize', 'read two books on the March 2012 New York Times bestseller lists'). There are obvious possibilities for commercial tie-ins here.
*Book specific awards, in conjunction with publishers. This one may seem impractical, but the entertainment check-in app/ network Getglue rolls out film- and TV-show specific awards (or as they call them, 'stickers') all the time. I see no reason why Kobo cannot do the same.