I haven't seen this mentioned already - sorry if it's a repeat.
From Ars Technica:
"In one of the truly bizarre incidents we've seen out of the e-book publishing world, a translation of Leo Tolstoy's War and Peace for Barnes & Noble's Nook platform has replaced all mentions of the word "kindled" with "Nookd."
http://arstechnica.com/information-t...ed-into-nookd/