Go to the link obsessed2 provided and scroll down to "App Stores With Store / Market App" it is not necessary to get the app from B+N, and likely the most up to date app will not work anyway. As the PE/EE have an outdated OS, it is generally best to use an app a couple version old. B+N uses Adobe DRM registering your PE/EE with Adobe will allow reading the book in the native PE/EE viewer.
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