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I've read a few of your ebook editions on my 505!
I think the versatility of the Kindle format's support on different devices is what's going to make this a very different e-tailing scenario from iTunes. Amazon was smart to get a version of the Kindle app on so many devices, including home PC's, Macs, iPhones and iPads (from launch). They blunted the effect of iBooks by having a competing store app ready from day one.
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