Quote:
Originally Posted by Dahak
More importantly, for those books that have a Kindle version, is that 35% of sales in electronic form related to sales of just among Kindle owners (no doubt even people with Kindles still buy in paper) or all sales of the title, across all buyers, regardless of Kindle ownership?
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The "same store" figures are a staple of the retail industry and "same book" is used for similar reasons - to try to remove the effect of many books not being available as ebooks. I'm sure that Amazon is using unit sales because that is the most favourable to the Kindle, but I don't think this can be "Kindle owners only" because otherwise the percentage would almost have to be much larger. It is also likely to be accurate, because otherwise major publishers would be able to call them on it. No publisher has complete information, but if Amazon says 35% of same title sales are ebooks and a major publisher sees 10% (say) then they would want to know why.