Is this really an eInk display on the cover of the magazine, or some other technology that is being made by EInk Corp? The article mentions... rudimentary technology... in two years I hope it looks like cell phones from 1982... already being used in supermarkets for displays. That doesn't really sound like eInk. Current eInk displays are expensive. I can't see how the economics would work putting them on magazines. I assume it's some other display technology that just happens to be made by EInk Corp?
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