$15.37 for an ebook, wow they must be getting some profit on those. No middle man book store, no printing costs, no transport costs. Just money for the 'publisher' (what do they do again?) and author.
I can't wait for one of the big name authors, like a Grisham to step away from a publisher and just put his ebook out independently, like Radiohead did with their music.
But anyway, getting offtopic. Yes they said 'selected' books, so we can expect to see some books for $9.99 but a whole bunch will remain $13+
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