A better way to do this, but this needs to be done before you put the book on the kindle, is to use Calibre. Go to Edit Metadata, choose Download Metadata, then select one of the 'blurbs' which appears. You need to make sure you've put the correct book title and author name into their fields for this to work.
When you've done this, you can select a new cover if you want. Then just tick out of the metadata box.
When converting, and this will only work if the book isn't DRM'd, under 'Structure Detection' tick 'Insert Metadata At Start of Book' Then convert, even if it's to the the same format: azw3 is best.
If the book is DRM'd google Apprentice Alf for details about removing it.
Calibre is your friend.
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