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Let's not forget the Android platforms (mobile phones today, and tablets in the future). As far as the epub standard is concerned, I find the document rendering to be more predictable on my tiny Droid, than all the dedicated e-readers. I hate paying $10 - $20 for an ebook only to discover that it can't be displayed at its fullest potential on an e-reader. As for PDF, Droid kicks a lot of bigger a**es.
Bottom line: Too many publishers develop their documents on a PC or Mac, and fail to test the end results (w/o DRM) on the major e-reader platforms. Even a Kindle-format creator has to be aware that their documents may eventually be ported to an epub environment. (Of course, they can be snitty, and put a lot of roadblocks in their native format, to prevent/cripple conversion). As usual, Mr. Marketplace, will put an end to the format wars, some day, some way.
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