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Well, there are still lots of PRS-500 being sold at retailers, i.e. Borders. In two Borders superstores closest to my house they had several PRS-500 units, and only one of the two stores had PRS-505 in stock (and only silver).
At some point the unsold stock is probably going to end up at Sony, chances are it will be sold at Sony Rewards. I kind of feel that Sony Rewards is a clearing house for the Sony goods, which they need to get moving. It used to be more so. That's why it doesn't make a lot of sense to sell the PRS-505 via Sony Rewards - eventually, but not right now, while they are going hot.
Hopefully the customer service will help sort out the promotional orders that all of a sudden became unavailable. Perhaps they will let you buy a unit at Borders, and rebate the difference?
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