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Something that comes to mind for me when I hear this discussion - as happens occasionally - is the Winnie the Pooh stories with the pictures, and how they get animated in the movie/tv show. I think that is an incredible way to make the book "come alive". Does that mean that it isn't a book? Obviously not. It can be read without the animation...the animation just makes it better... especially for kids - or kid-minded people like me!
Also, they released a Harry Potter book that had small animations with the images (moving subject in pictures - which, obtw, is now a thing on iPhones with 'live picture'). That also helped to enhance the "magic" and "wonder" of the VERY successful book.
You can argue all day long about whether someone thinks a book can still be called a book if it has animation/sound/video, but, in the end, its just an opinion. And you know what they say about opinions...
My thought is: If the format supports it, and your targeted reader/app supports it, and the developer/author wants it, then go ahead and put it in.
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