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Well, we will see. They tend to do as Dulin said, roll it out slow then make a big push once the bugs are out.
That said, it has to be a huge money maker for them to bother doing it. So, as soon as it's not worth their time, they'll shut it down.
Keep in mind that eBook business is a deal breaker for B&N and Amazon, they need it now. Google, not so much. B&N and Amazon are attached at the hip to eBooks now, Google isn't.
Not to mention these companies are at very different scales:
B&N: $2b profits
Amazon: $8b Profits
Google: $30b Profits
Considering Amazon has a 65% market share and esitmates $2.5b in eBooks sales next year and B&N as 25%....., that's about $1b for B&N and about $500m for everyone esle to fight over with Kobo taking a large chunk of that.
So, $1b in sales for B&N, is huge. $2.5b for Amazon is great.
For Google the market still needs to expand a lot before they jumping full speed ahead.
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