PalmOne's Zire 21 won the Design & Business
Catalyst Award 2005 sponsored by BusinessWeek, rewarding PalmOne's "foresight in using the power of design beyond the actual design process."
The Zire 21, which was actually designed by
NewDealDesign, sold more than 1 million units in its first 7 months, making it the fastest-selling PDA ever. By April 2004, the Zire sub-branded family of products had surpassed 3 million units. The design cut the number of parts and costs sharply, while maintaining Palm's easy-to-use experience.