Honestly, there's not much difference, so personally, I don't see the point.
Now, if you really want to redesign something and are willing to take a lot of flak, why not reskin or redesign the Calibre GUI? That would really help blow Hamstersoft out of the water, as you seem to intend to do- the website is just the storefront, so to speak.
(Side note: It's not that I'm unhappy with the GUI, but there probably is some room for improvement as far as design and usability goes.)
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