Netherlands-based Philips spin-off iRex Technologies is getting
a new cash injection worth EUR 6 million to continue developing next-generation e-book readers.
"This new funding brings in the opportunity to support our ambitious growth plans. The E-reader market is moving rapidly, with global sales doubling annually. Our product has been recognized as the best on the market and we intend to extend our lead by investing significant resources in developing an even more powerful next generation of E-readers," said Hans Brons, CEO of iRex Technologies.
Also, iRex has jumped on the blogging bandwagon by launching
their own corporate blog which could help the company to approach current and potential customers in a more chatty, open and casual way. I.e. let's cut the B2B talk.