Quote:
Originally Posted by Steven Lake
Wow, that's wild. Sounds like he could write westerns like they were going out of style.  Which then makes you wonder how someone would market themselves when you're carrying even one alternate pen name, let alone 19. Oy.
Can you elaborate on that a bit more? Especially the "managing your brand" part. Are you saying that too many novels too quickly can damage your brand, or is it more a case of "let's get this one handled before we go and tackle another one"? Or is it more a case of reader kickback if you're tossing too many new books out there too quickly, especially if someone has a slower rate of reading? Just asking, as you've struck my curiosity. |
Brand (Frederick Faust) hated what he wrote and he doubly hated the western genre that made him so popular. He wrote for money to subsidize his poetry writing and his lifestyle. His average output was 20 to 50 pages per day (an afternoon session) on a manual typewriter. But it was a different time, and Brand could occupy a whole western magazine by himself, with every story having a different pseudonym. Another amazing fact is that he was hardly ever edited. Straight from the page and into print.