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Good points Lemurion. One other possible reason for doing an alter ego is to avoid the perception of "book dumping" that might happen if you release new books into a particular genre faster than the normal acceptable release schedule. For sci-fi and fantasy, that's about 6 months. IE, you don't want to release a new book in that genre any sooner than once every 6 months. The preferred time frame is 9 months to a year. With Romance however, 1 book a month is the accepted minimum. And we're not talking about 1 book from each series. We're talking about one book, from you, period, regardless of the series. For poetry and other "artsy" type books it's one year if I remember correctly. That's only the ones I *know*, and reality may be slightly different.
So if you wanted to release two sci-fi books every six months, then you'd need an alter ego (and a second series) in order to do that. Now unless that stigma of "book dumping" is no longer applicable, and releasing more than one book every six months in the same genre (sci-fi in my case) is alright, then the alter ego would not be required for that kind of situation. The other reasons for using one would still apply, but not with this one.
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