Whether one likes internal lithium battery or rechargeables AA is personal preference, I personally prefer the lithium battery for its overall lower weight and more options for cases.
But my point is, the Libre and Jetbook have lithium batteries, and all the other brands Kobo, Sony, Nook also have lithium batteries. They have lowered their prices, our ereaders haven't. Lithium batteries probably add another $20-$30 to the price of the reader. The JBL is probably competitively priced at $90-$99. The folks who want a lithium battery should be able to get theirs for $120-130.
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