Quote:
Originally Posted by neilmarr
Sampling doesn't raise prices, Sufue. It mearly increases exposure and, therefore, sales potential. Cetainly in the book market, it's one form of free advertising. No special preparation is necessary, editorially or technically.
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Actually, Neil, if you look more closely at my post, I indicated that for me a good sample may raise the ***price I am willing to pay***. And, if there are a lot of "me's" out there, then a good sample WILL raise the price that the author can ask, while still keeping their volume of sales up.
I think you may be confusing ***cost*** with ***price***. I definitely didn't comment on the additional cost (if any) of offering the sample - i.e. whether any special preparation is needed or anything else that would add to the ***cost***. Too many folks try to tie cost to price - i.e "it cost me this much to make and I'll add 15% to get the price I will ask". In reality, cost and price are NOT linked that way. Cost is what it costs to make something and price is what the market is willing to pay. Of course, if you are trying to make money, and your cost (plus a reasonable margin) is more than the price the market is willing to pay, then you have a problem.
But, I still argue that a good sample is going to raise the price I am willing to pay, and extending that argument, if there are a lot of folks who think it is a good sample, it WILL raise the price the author can ask.
- Sue