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I don't mind that every store has it's own prepriatary format if the idea is that I am renting the media ( or books in this case). Don't however sell me the idea that I am purchasing these items to own forever when my access to them depends on the survival of the seller.
That is why I can support services like netflicks but not iTunes. Ironically though when it comes to applications, I am ok with this, as apps are inherently dependent on the OS they were designed to run on.
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