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There are too many variables for this study to be really valid, the researcher has chosen the reading material with no apparent regard for the subjects' preferences. It's been my experience that I tend to read somewhat slower if it's material I don't enjoy, even when I'm reading for pleasure. I've been using eReaders for almost 10 years now, and I certainly don't see any difference in my reading speed regardless of whether I'm using an eReader, or reading a real book.
Studies like this prove nothing really, I call them "cesspool agitation studies", they're usually designed to cause controversy.
The primary issue here is that regardless of whether people are reading from real books or from an ereader, they're reading.
And whether it's for pleasure, research, or education, any reading is good reading. I'm 62 years old, I've averaged approximately 300 books a year for at least 45 of them, and there isn't one book that I've read that I haven't learned something from.
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