As I understand it, he's only sold 210 copies, not quite 10,000 he was targeting (source: teleread)... But it is a good effort. It is good to have more "real" midlist authors trying to join into the ebook tidal wave that is just beginning to hit shore.
I hope that more authors like him do get involved. I also hope they realize they will have to start on a long learning curve. They are not likely to find instant success, but will have to try various approaches and learn the ropes. Print success does not guarantee ebook success. You have to be flexible and keep trying things until it starts working for you. Instant riches aren't going to just appear for print authors, it takes real effort.
-bvl
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