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Did they equalize the font size? Did they equalize the line length? I read faster on my iPad and iPhone because I don't read at the same font size as a book, but larger. I don't lose my place on a page and have to scan to find my spot like I do often enough when reading a book. I don't have to shift my head from one pare to the next. I read even faster on my iPhone as the small screen keeps my eyes focused on one spot.
No, this study hasn't begun to plumb the depths of this topic. You can't adjust a book, but you can fine tune an ereader. And once you find you best setup, all your ereading will be the same. Each book is a different size, different font size etc. I know I read a paper back that I can fold back on itself much faster than a thick hardback that's hard to hold. But on my iPad I can read the both the same.
Lee
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