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Well I'm fully supportive of the eink cause,and this announcement can only help the adoption of the technology so that it becomes more than 'fringe'.
Although I do have a small suspicion that this is a knee jerk reaction to the impending launch of the kindle.
Lets face it, borders have been selling a device for over a year that essential did result in LESS business for them (They didn't sell ebooks)
So Amazon who have comprehensively stolen a large chunk of Borders client base, are about to launch an integrated eink/ebook offering.
So Borders/Sony reluctantly launch this 'co-operation'.
Hmmm..ah..well, they say competition only makes you stronger.
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