I can see that. Romance, itself, has developed a huge number of sub-genres, including time travel romance, SF romance, etc. It would make sense for Harlequin to have other imprints for titles that are more sub- than -genre, so to speak.
The Wikipedia article has this to say:
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Harlequin has expanded its range of books, offering everything from romance novels under its various Harlequin and Silhouette imprints; thrillers and commercial literary fiction under the MIRA imprint; erotic fiction under the Spice imprint; Bridget Jones-style 'Chick lit' under its Red Dress Ink imprint; fantasy books under the LUNA imprint; inspirational fiction published under the name Steeple Hill and Steeple Hill Café; African-American romance under its Kimani Press imprints; male action adventure books under Gold Eagle imprint and single title romances under the HQN imprint.
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The end of the article lists all of the other presses and imprints under the Harlequin umbrella. They're big enough to make a splash. Hopefully, they'll throw enough water on the rest of the industry to get them thinking about getting into the pool.