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Make sure there's an option for "I don't buy ebooks, I just use MobileRead/PG/whatever." There are some people like that. I'm mostly a person like that, actually, though access to good indie books is slowly changing that.
I'd really like to see a much more comprehensive poll than any forum software can manage, preferably with at least a few thousand responses, correlating people's reading device(s), book budget, other entertainment choices, preferred bookstores, feelings on DRM, re-reading habits, choice of genres, and of course all the usual demographic stuff. I have a strong feeling that the ebook market is the ebook markets, and the vendors of everything from devices to books to little LED booklights are missing this entirely.
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