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I find this discussion very interesting. Here in Germany, we have fixed book prices, every book that is publised here has a fixed price by law.
A friend who worked at a bookstore for some time told me, the policy of this bookstore chain was to let people read as much as they like in the store. It's also quite common here to have sofas in stores so you can sit down and read. I have even seen reading lamps above each seat.
When I buy books for university, the only consideration is where I probably will get the book first. Most stores get the books for the next day, amazon takes longer, but you don't have to leave your home. Also, amazon.de has no shipping fee if you order only books.
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