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It has been about a year and a half since I was with Borders, and things may have changed. I know that there have been a lot of other changes that have taken place (such as a another new CEO) in that time. That last internal contact I had was back when they were cutting back on all the electronics, music, and DVD's in the stores. Anything electronic was getting the shaft big time.
We had several directives similar to the area-e that came and went with out much fan fair. I have noticed that pretty much any specialty retailer that tries to stay competitive by putting a big push behind something that does not have the profit margin for them that it does for their competitors, usually give up pretty quickly.
I am not a fan of Borders, but I love my Kobo. I hope it does well, and I think it will thrive on Borders.com. I am just skeptical that it will get the support it deserves from the Borders stores. However, the corporate climate may have change regarding e readers, and they may just be a little slow in rolling it out. I honestly hope that is the case. Nothing would make me happier than to see the e book centers that were the feature attraction of the two test market Borders "stores of the future" come to fruition.
I think we should all be contacting customer care like Clint if we find the stores are not backing up the hype that is on their signs. The more attention the e readers get from the stores, the more support, accessories, e books, and features we are going to get for our e book investment.
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