Thread: Borders Retail Stores - Education
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Old 07-04-2010, 02:05 AM   #8
AnemicOak
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Quote:
Originally Posted by clintbradford View Post
>> ... [Borders retail stores] should scrap the whole idea of "Area-e" in their stores and trying to be THE place to go for a reader ...

Something that happened to me last week makes me respectfully disagree with you: I was picking up a prescription at Target, and wandered by a Kindle display. Yes, a Kindle display. With a powered demo unit. Back when I bought my wife one a few months ago, there wasn't anywhere on the planet where you could walk into and touch/feel one (at least not in North America). We consumers gobbled 'em up blindly at US$259 - and are enjoying them.

For the Borders implementation of the Kobo to succeed, it needs to be seen/touched by potential customers. And at least a twenty dollar price reduction - to US$129 or below - in addition to Borders Rewards and whatever gift certificate they keep offering. And they need to display them alongside the Sony/Nook/Libre units.

I had a 20+ minute telephone conversation with a Borders "resolution specialist" regarding a minor problem I am having, and the lack of product knowledge at their retail stores. I truly expect to see some "eReader education" occurring between now and the middle of the month when the kobo finally hits Borders' retail stores.

Call me an optimist - I could be wrong. But know that I am enjoying my kobo ...

Clint Bradford
Right and having them in stores is great, but if they have no interest in educating their staff then they should just have a display of readers and leave it at that (like Target does). The whole "Area-e" thing was touted as being much more than that.
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