MobileRead Forums - View Single Post - Borders Retail Stores

clintbradford · 07-04-2010, 01:52 AM

>> ... [Borders retail stores] should scrap the whole idea of "Area-e" in their stores and trying to be THE place to go for a reader ...

Something that happened to me last week makes me respectfully disagree with you: I was picking up a prescription at Target, and wandered by a Kindle display. Yes, a Kindle display. With a powered demo unit. Back when I bought my wife one a few months ago, there wasn't anywhere on the planet where you could walk into and touch/feel one (at least not in North America). We consumers gobbled 'em up blindly at US$259 - and are enjoying them.

For the Borders implementation of the Kobo to succeed, it needs to be seen/touched by potential customers. And at least a twenty dollar price reduction - to US$129 or below - in addition to Borders Rewards and whatever gift certificate they keep offering. And they need to display them alongside the Sony/Nook/Libre units.

I had a 20+ minute telephone conversation with a Borders "resolution specialist" regarding a minor problem I am having, and the lack of product knowledge at their retail stores. I truly expect to see some "eReader education" occurring between now and the middle of the month when the kobo finally hits Borders' retail stores.

Call me an optimist - I could be wrong. But know that I am enjoying my kobo ...

Clint Bradford

07-04-2010, 01:52 AM	#7
clintbradford Older ... slower ... Posts: 450 Karma: 1924 Join Date: Jun 2010 Location: Jurupa Valley CA US Device: Kobo, Kindles 2/3/Keyboard/Fire/Fire HD, HDX.	>> ... [Borders retail stores] should scrap the whole idea of "Area-e" in their stores and trying to be THE place to go for a reader ... Something that happened to me last week makes me respectfully disagree with you: I was picking up a prescription at Target, and wandered by a Kindle display. Yes, a Kindle display. With a powered demo unit. Back when I bought my wife one a few months ago, there wasn't anywhere on the planet where you could walk into and touch/feel one (at least not in North America). We consumers gobbled 'em up blindly at US$259 - and are enjoying them. For the Borders implementation of the Kobo to succeed, it needs to be seen/touched by potential customers. And at least a twenty dollar price reduction - to US$129 or below - in addition to Borders Rewards and whatever gift certificate they keep offering. And they need to display them alongside the Sony/Nook/Libre units. I had a 20+ minute telephone conversation with a Borders "resolution specialist" regarding a minor problem I am having, and the lack of product knowledge at their retail stores. I truly expect to see some "eReader education" occurring between now and the middle of the month when the kobo finally hits Borders' retail stores. Call me an optimist - I could be wrong. But know that I am enjoying my kobo ... Clint Bradford Last edited by clintbradford; 07-04-2010 at 01:55 AM.