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Yes, this new approach by Ectaco greatly adds to the value of their ebook readers.
It means that they have some commitment to perfecting their products, and therefor
creating a more involved customer base. It provides a product that the customer base
is more likely to recommend and one that has more to recommend it, to potential buyers.
It provides some real evidence that the purchase of an Ectaco product has a long term
value.
All in all, it indicates that Ectaco has picked up a good practice from the "Big Boys",
and if it is managed well, should pay off well in the long run.
Luck;
Ken
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