MobileRead Forums - View Single Post - Borders Retail Stores

clintbradford · 07-03-2010, 02:07 PM

Since my local Borders store had a "Kobo in stock July 2!" little card displayed with the other eReaders last weekend, I called them today, looking for another kobo as a gift.

I called FIVE Borders stores in my region (Southern California). NOT A SINGLE ONE KNEW WHAT I WAS TALKING ABOUT. No one who answered the phone knew what a "kobo" was.

I kid you not. Every time I asked, "Are the kobo eReaders in stock yet?" - I had to be placed on hold ... had to repeat myself. The fourth store cheerily stated that they had a bunch of them in stock. I repeated myself, "Wow, the Borders kobo eReader?"

"Oh, yes - made by Sony, we have a lot of them in stock ... "

If Borders thinks they are going to seriously enter the eReader business, they need to get their employees on board. Now.

I am writing Borders' customer care right now. I am a fan of this device. But if the front line sales staff is asked for a kobo and hands me a Sony - then Borders' eReader presence is doomed.

Clint Bradford
Grumpy from being up all night (g)

P.S. - Store managers this morning gave me FOUR different arrival dates: 12th, 15, and 17, and "call next week."

07-03-2010, 02:07 PM	#1
clintbradford Older ... slower ... Posts: 450 Karma: 1924 Join Date: Jun 2010 Location: Jurupa Valley CA US Device: Kobo, Kindles 2/3/Keyboard/Fire/Fire HD, HDX.	Borders Retail Stores - Education Since my local Borders store had a "Kobo in stock July 2!" little card displayed with the other eReaders last weekend, I called them today, looking for another kobo as a gift. I called FIVE Borders stores in my region (Southern California). NOT A SINGLE ONE KNEW WHAT I WAS TALKING ABOUT. No one who answered the phone knew what a "kobo" was. I kid you not. Every time I asked, "Are the kobo eReaders in stock yet?" - I had to be placed on hold ... had to repeat myself. The fourth store cheerily stated that they had a bunch of them in stock. I repeated myself, "Wow, the Borders kobo eReader?" "Oh, yes - made by Sony, we have a lot of them in stock ... " If Borders thinks they are going to seriously enter the eReader business, they need to get their employees on board. Now. I am writing Borders' customer care right now. I am a fan of this device. But if the front line sales staff is asked for a kobo and hands me a Sony - then Borders' eReader presence is doomed. Clint Bradford Grumpy from being up all night (g) P.S. - Store managers this morning gave me FOUR different arrival dates: 12th, 15, and 17, and "call next week."