Thanks, Kralik.
So I guess I have to get used to this inconvenience.
But I do like the PDF reflow though. It works a lot better than my what iRiver Story could.
Btw I managed to downgrade the firmware to v35a, but the zoom bug's there too. So I flashed it back up to v35e again.
I couldn't upgrade to v35d from v35a. Looks like v35d is a belated April Fool's joke from Ectaco. Nice.