Quote:
Originally Posted by simplyparticular
Other chapters are doing that - no one's using it. I've surveyed 18 chapters and less than 1% of their donors are using the PDFs, after extensive promotion. These are chapters with 10-20% rates of online donation, so it's obvious the PDF is not interesting to donors.
The only 2 chapters with decent online magazine usage (5%+) are doing it in-house, but they have "interactive" staffs of 6+ that do all their online activities.
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Maybe it is just that they aren't interested in any sort of digital magazine?
If producing it in house is still not getting much more than 5%, is it actually worth doing?